Through the Art of Fragrance I help people find their essence, enhance what they do
The origins of the very Italian Eau de Cologne

Acqua di Parma

After purchasing the brand, LVMH asked my help to explore the DNA of Acqua di Parma. This allowed to define the culture behind the luxury collection Colonia, Nobili and Blu Mediterraneo, whilst creating new inspiration.

The origins of the very Italian Eau de Cologne

The origins of the very Italian Eau de Cologne

From the Italian magazine L’Illustrazione Italiana, 1916.

Sanitas Per Acquam (SPA): the Roman culture of Bathing

Sanitas Per Acquam (SPA): the Roman culture of Bathing

Bagno di Marte e Venere, 1526/1528, Giulio Romano.